Timeline of Innovation of Marketing
1450: Gutenberg's metal movable type, leading eventually to mass-production of flyers and brochures
1730s: emergence of magazines (a future vector of niche marketing)
1836: first paid advertising in a newspaper (in France)
1839: posters on private property banned in London
1864: earliest recorded use of the telegraph for mass unsolicited spam
1867: earliest recorded billboard rentals
1880s: early examples of trademarks as branding
1905: the University of Pennsylvania offered a course in "The Marketing of Products"
1908: Harvard Business School opens
1922: radio advertising commences
1940s: electronic computers developed
1941: first recorded use of television advertising
1950s: systematization of telemarketing
1970s: E-commerce invented
1980s: development of database marketing as precursor to CRM
1980s: emergence of relationship marketing
1980s: emergence of computer-oriented spam
1984: introduction of guerrilla marketing
1985: desktop publishing democratizes the production of print-advertising
1991: Integrated marketing communications gains academic status
1990s CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning
1995-2001: the Dot-com bubble temporarily re-defines[citation needed] the future of marketing
1996: identification of viral marketing
2000s: Integrated marketing gains acceptance and in 2002 its first dedicated academic research centre
1990s CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning
1995-2001: the Dot-com bubble temporarily re-defines[citation needed] the future of marketing
1996: identification of viral marketing
2000s: Integrated marketing gains acceptance and in 2002 its first dedicated academic research centre
Read More On
No comments:
Post a Comment