Tuesday, December 21, 2010

KELLEY BLUE BOOK’S 2010 BRAND IMAGE AWARD WINNERS

KELLEY BLUE BOOK’S 2010 BRAND IMAGE AWARD WINNERS




Best Comfort Brand: Lexus


Best Performance Brand: Porsche


Most Rugged Truck Brand: Ford


Most Family-Friendly Brand: Ford


Coolest Brand: Porsche


Best Exterior Design Brand – Luxury: Porsche


Best Exterior Design Brand – Non-Luxury: Chevrolet


Best Interior Design Brand: Lexus


Best Prestige Brand: Mercedes-Benz


Additional Reading
http://www.topspeed.com/cars/kbb-announces-2010-brand-image-awards-winners-ar87009.html 

Thursday, December 2, 2010

Marketing History - Timeline of Innovation


Timeline of Innovation of Marketing 

1450: Gutenberg's metal movable type, leading eventually to mass-production of flyers and brochures
1730s: emergence of magazines (a future vector of niche marketing)
1836: first paid advertising in a newspaper (in France)
1839: posters on private property banned in London
1864: earliest recorded use of the telegraph for mass unsolicited spam
1867: earliest recorded billboard rentals
1880s: early examples of trademarks as branding
1905: the University of Pennsylvania offered a course in "The Marketing of Products"
1908: Harvard Business School opens
1922: radio advertising commences
1940s: electronic computers developed
1941: first recorded use of television advertising
1950s: systematization of telemarketing
1970s: E-commerce invented
1980s: development of database marketing as precursor to CRM
1980s: emergence of relationship marketing
1980s: emergence of computer-oriented spam
1984: introduction of guerrilla marketing
1985: desktop publishing democratizes the production of print-advertising
1991: Integrated marketing communications gains academic status 
1990s CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning
1995-2001: the Dot-com bubble temporarily re-defines[citation needed] the future of marketing
1996: identification of viral marketing
2000s: Integrated marketing gains acceptance and in 2002 its first dedicated academic research centre

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